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13 Dec 2018

Top 6 Marketing KPIs Profitable EventPreneurs Watch

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Do you know if your business is growing at the rate you want? Do you know if your business is growing at the rate you want? Having objective data to show you whether or not your business is achieving its goals, and what you need to do to keep growing is one key to success....
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3 Dec 2018

Designing Event Packages to Match Your Prospects Wants

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To build a lasting online revenue stream, consider creating event packages that give your clients lasting results. A package is more than a one-off session with you; it could be a package of 12 planning sessions or a 3-month retainer. Long-Term Benefits for Your Client Since we’re talking about lasting results, it’s only natural that...
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22 Nov 2018

How to Overcome Your Aversion to Sales

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How does the idea of selling make you feel? For many of us EventPreneurs, it’s not a great feeling. Unfortunately, the image many of us have of selling is not a positive one, but the ability to sell is essential if we want to run a profitable business. If you suffer from an aversion to...
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15 Nov 2018

Traffic vs. Conversions – Which Should You Prioritize?

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When selling on the internet, entrepreneurs often get bogged down and fixated on traffic. Traffic is the lifeblood of any website. Without traffic, there are no conversions. We all love to see a high amount of traffic to our websites, but what ultimately earns you revenue on the internet is conversions, not traffic. While you...
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8 Nov 2018

Top 5 Reasons to Streamline Your Event Business

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When to consider streamlining your event planning business? If you’re new to the world of event planning (or struggling with feast or famine cycles in your business) it can be tempting to take any jobs you can find. While this might work in the short term, over time you’ll find yourself lacking the real expertise...
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1 Nov 2018

To Niche or Not to Niche

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They say the riches are in the niches, but as an event planner are you leaving money on the table by niching down? Finding yourself the right niche is crucial to any business, but especially so in event planning. Being able to predict trends and ride the wave of popularity is what sets a savvy...
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25 Oct 2018

How Being Organized Saves You Time and Money

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Most EventPreneurs are naturally able to organize our schedules and have the commitment to maintain them on a day-to-day basis, but how do we stay organized with our list of growing todos? Creating a workable schedule is typically time-consuming and often results in a frustrating battle with your calendar. As we all know, organization is...
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18 Oct 2018

How to use Affiliate Marketing as an EventPreneur

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Affiliate marketing isn’t a new concept, although the term specifically relates to internet-based commerce. It works on the idea of one business promoting another, and both businesses getting a share of the profits from this arrangement. It’s one of the ways in which Amazon became so big in the early days of the internet.  ...
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11 Oct 2018

Do I Need a Client On-Boarding Process?

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Tools to create an effective onboarding process for new clients, and why this helps business. As event planners, first impressions count for a lot. Not only does it help make the planning process easier, it means customers are more likely to return to you in the future. Effective onboarding processes for new clients will not...
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